Welcome to the AM & AutoTrader Digital Marketing Conference 2014 Report.

Our annual digital marketing conference brings together expert advice and dealer case studies on the crucial aspects of modern, digital, franchised motor retailing. Topics covered on the following pages include search engine optimisation, consumer engagement, data handling, social media and reputation management.

The national event, held at the Ricoh Arena in Coventry, attracted senior directors and marketing managers from franchised dealerships, groups and manufacturers.

This report includes key excerpts from the conference presentations and interactive workshops.

Your website is a digital forecourt Nick King, Auto Trader market research director	The psychology of the digital consumer Prof James Intriligator, professor of innovation and consumer psychology, Bangor University	Social media marketing trends & tips Andrew Lloyd Gordon, social media expert	Putting the context back into digital Jessica Wilkie, Wunderman business director	Case study – Benfield Motor Group Mark King, Benfield Motor Group digital sales and marketing manager
Lessons from the virtual high street Scott Sinclair, Google industry manager	Workshop: Search trends in 2014 Berian Reed, Auto Trader head of performance marketing and Antony Robinson, Auto Trader head of search & social media	Workshop: Increasing customer engagement via your website Anna Farmery, founder and managing director of The Engaging Brand	Workshop: Discover the missing link in digital data Tim Marriott, senior product manager, Deltapoint	Q&A The full text of a   question and answer session with some of the delegates