Welcome to the AM & AutoTrader Digital Marketing Conference 2014 Report.
Our annual digital marketing conference brings together expert advice and dealer case studies on the crucial aspects of modern, digital, franchised motor retailing. Topics covered on the following pages include search engine optimisation, consumer engagement, data handling, social media and reputation management.
The national event, held at the Ricoh Arena in Coventry, attracted senior directors and marketing managers from franchised dealerships, groups and manufacturers.
This report includes key excerpts from the conference presentations and interactive workshops.