2: HOLISTIC APPROACH
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A joined-up approach between sales and aftersales can transform CRM fortunes, with products such as service plans straddling the two departments. Angela Barrow, CEO of service plan provider Emac, said: “Sales and aftersales need to work closely together. It is about creating a holistic approach to the customer journey. A service plan is not automatically a customer for life. This has still to be earned by managing the customer experience.”
Chad Sakonchick - 09/04/2014 00:12
In regards to #3 "Don't Rely on the Software," there is some truth to that, but the CRM shouldn't make your life difficult with too much manual logging of customer interactions.