8: BE ADAPTABLE
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Adaptability can come in many guises. Beevers suggests testing different messages or even different campaigns. Eclipse says providing the means to speak to business representatives outside of the normal 9-5 routine can make a big difference to customer perception and Marketing Delivery has found email to be the most successful medium, but only if optimised for smartphones and tablets.
Chad Sakonchick - 09/04/2014 00:12
In regards to #3 "Don't Rely on the Software," there is some truth to that, but the CRM shouldn't make your life difficult with too much manual logging of customer interactions.