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Tailored finance offers will help sustain UK car market growth, says Alphera

Dealers should look at tailoring finance deals as the pace of growth in the new car market inevitably slows, according to Alphera.

Figures from the Society of Motor Manufacturers and Traders (SMMT) show the UK new car market has seen 27 months of consecutive growth.

Samantha Cripps, head of sales development at Alphera Financial Services, said: “With the rapid growth we have been experiencing, there must also come a plateau; the only way the industry can sustain consumer interest will be through tailor-made, flexible, quality deals.

“Motor finance providers and car dealers will need to get closer to the customer and understand their requirements if we are to keep momentum and industry growth is to be maintained.

“With new legislation from the Financial Conduct Authority (FCA) placing a great deal of importance on Treating Customers Fairly (TCF), this will be a topic on everyone’s agenda.”

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