Japanese premium car brand Infiniti supported the preview party last night for the The Royal Academy of Art’s world-renowned summer exhibition.
The RA’s summer exhibition is the world’s largest open-submission contemporary art exhibition in the world.
Infiniti, which is still trying to raise awareness of its brand, was keen to support the preview party which attracts artists, art lovers and celebrities all keen to have first sight of the exhibits, most of which are for sale.
VIP guests, chauffeured to and from Piccadilly in a fleet of Infiniti saloons, included David Bailey, Nick Grimshaw, Yasmin Le Bon, Liberty Ross, Joely Richardson, Alexa Chung and Sam Smith.
Infiniti’s regional director Steve Oliver said: “The Royal Academy relies entirely on corporate support and individual donations for its survival, and Infiniti is delighted to be its partner in such a significant event in the cultural life of the country.”
The summer exhibition is open to the public between June 9 and August 17.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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