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Lookers officially opens multi-million pound Land Rover dealership in London


Lookers has officially opened its all-new multi-million pound Land Rover showroom in Battersea, London.

Lookers said its newest car retail facility, located on Lombard Road, was its most modern and ‘green’ yet, incorporating the very latest cloud technology to enable its staff to interact more freely with their customers and have up to 24 Land Rover models on display at any one time – including the newly-released Discovery Sport.

The showroom is 40% larger than its predecessor and boasts a sleek, modern and contemporary design.

The official opening included a first look at the ultra-lux, specially-commissioned Holland and Holland Range Rover - developed as part of a new partnership between Land Rover and rifle maker Holland and Holland, the model will be a limited production of 40 per year for the next three years.

Land Rover franchise director at Lookers Gordon Haining said: “Our significant investment in this showroom will allow us and Land Rover to maintain our position as the leading lifestyle marque in London and the Home Counties from this strategically-positioned Battersea base.

“This new iconic showroom will also provide the perfect platform and ideal showcase for the series of new car innovations to come, including the UK debut of the dynamic new Discovery Sport.”

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