“It is very easy for motor traders to do an event showcasing the car. But by doing something different, we are then the topic of conversation from an event that’s not anything to do with the motor industry.

“We have even done whiskey tasting events which creates new footfall,” said Barrell.

The company has eight further events planned for 2015.

One of its recent marketing stunts was to drive a Morgan around London, photographing it at a number of the capital’s famous sites.

“What we have noticed with these edgy marketing stunts is that our name is growing, even our Twitter account,  @TheLondonMorgan, has attracted new followers,” said Barrell.

It has also collaborated with London-based designer Squint to create a bespoke London Morgan model.

“Squint will be designing and re-upholstering the interior of a Morgan three-wheeler, which will be a completely one-off model, with more to come if this one is successful,” said Barrell.

London Morgan doesn’t advertise like a traditional dealership either – Barrell targets high-end titles such as Kensington & Chelsea and watch magazines, from which they have had good responses. Traditional automotive magazines, such as Autocar, don’t really work for the brand.

It does occasionally use Auto Trader for used stock.

“We are much more interested in doing interviews or an advertorial as opposed to a picture of a Morgan with ‘come and buy me’ underneath,” said Gibson. Barrell said he wants ‘London Morgan’ to have the same clout that the name Jack Barclay has when buying a Bentley.

“Jack Barclay doesn’t own the Bentley dealership in London anymore, it’s owned by HR Owen, but they never changed the name because people are familiar with it and it built up a fantastic reputation from that name. We are trying to build our name – when you see a used Morgan for sale for instance; we want it to say ‘ex London Morgan’.”

In terms of sales, even though the Morgan is known as more of a summer-runner, sales are pretty consistent all year round. There is more footfall in the summer due to the company having a model on display outside, but “we have buyers in October in preparation for the new plate in March and because they know it will be built and ready to drive the following summer, which is really clever planning,” Barrell added.

In its 18 months of trading, sales figures have shown registrations of about three new Morgans a month, all of which have been through conquest sales – something which mainstream manufacturers constantly want to push. A big part of the 100% conquest sales figure is the fact that the dealership is young, but the service it provides should ensure high retention levels.