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In categories:  Warranty & Insurance


InsureThat is rapidly becoming a competitive force in the consumer insurance market with tens of thousands of policyholders nationwide protected by our products. Our vision is to put customers at the heart of everything we do, by offering simple, clear and affordable insurance policies from reputable underwriters they can trust.

In 2014, InsureThat began to focus on the increasingly regulated motor market with one simple objective; provide retailers and dealer groups across the UK with market-leading ancillary insurance products for their customers through a compliant, friendly and profitable aftermarket sales service.

We provide you with a compliant, end-to-end system that feeds convertible leads with the correct DPA opt-ins directly from your showroom floor into our specialist team of product experts. The programme is simple, quick to set up, with no cost to you, and it is profitable.

Every eligible customer can be offered a free 30-day GAP or SMART Insurance policy to provide cover for the initial post-sale period with the option to extend cover for the entire ownership period.

Our vision to demystify and innovate in this heavily regulated marketplace has seen our retailer and dealer network grow rapidly, today protecting more than 40,000 policyholders nationwide, and we are also able to grant IAR (introducer authorised representative) status to dealers that are currently not regulated for general insurance activity.

We have enabled thousands more customers to be compliantly introduced to the benefits of protecting against their vehicle being written-off, and against the costs of repairing unattractive dents, scratches and scuffs caused by everyday motoring.

With affordable monthly payment options, and products designed with customers at the heart, we are proud to have created a simple, compliant proposition that your customers will love.

We believe insurance should be simple. Get in touch to find out more, or visit us online.


Sterling House Business Park, Sitka Dr, Shrewsbury SY2 6LG

0845 467 0015