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In categories:  Training

The MFG Group

The MFG Group is a leading provider of prospecting events, training and consultancy for the automotive industry.

Our bespoke prospecting events generate immediate footfall, incremental sales and - ultimately - more profit for dealers.

In just two days our trainers (all automotive industry specialists) teach sales and/or service teams how to conduct effective, professional and targeted customer phone calls that secure genuine appointments. Via group and one-to-one sessions, we ensure delegates have the skills and confidence to achieve the specific prospecting task at hand and then put this to the test with two 2-hour customer calling sessions.

Our results speak for themselves. We now work with 98% of the UK’s automotive brands and in 2016 we successfully delivered over 1000 prospecting events in the UK, Europe, US and Africa - selling over 15,000 incremental units spanning a multitude of manufacturers, dealer groups and franchises.

Our average conversion ratio from appointment to sale is now 53% and - because we embed learning within the dealerships - we leave a long-term training legacy as well as an immediate sales injection.

We are now expanding our training offering to include a series of one to three-day in-dealer courses that help sales teams to excel in other parts of their role – be it dealing with in-bound calls, selling finance or revisiting the sales process and much more.

We are also launching a new consulting offering, which gives our automotive clients access to MFG’s team of industry experts who can advise on how best to improve any aspect of dealership or group performance.



The MFG Group, 27 Poulshot Rd, Poulshot, Devizes SN10 1RJ

01308 802033