Understanding how and why car consumers buy is essential to franchised dealers’ success online, delegates at AM’s latest Digital Dealer conference heard.
Data paves the way for an enhanced customer experience if mined and applied effectively, Martin Shave, technical solutions manager at Microsoft Dynamics will tell delegates at AM’s Digital Dealer conference.
Interactive configuration tools are pivotal for the future of dealerships say ZeroLight, the company behind the visualisation technology for Audi City.
Simon Dixon will tell the Rockar ‘story’ when he opens this year’s AM Digital Dealer conference which takes place at Whittlebury Hall Hotel, near Silvestone, Northamptonshire on September 6.
How female dealer staff are achieving a high proportion of sales is one of the issues to be explored at AM’s Digital Dealer Conference in September.
Used car supermarket and MG franchise holder CarShop is on the brink of relaunching its website - and it is to share its features and how it developed the site at our next conference.
BMW retailers have embraced the brand’s new car online retail initiative and have welcomed moves to incorporate used vehicles, says the scheme’s project manager Paul Kester.
Rockar founder Simon Dixon, BMW Retail Online and 3D car configurators are to feature at AM Digital Dealer event
More than 200 industry leaders attended AM's Digital Dealer Conference at Coventry's Ricoh Arena on February 3.
The impact of disruptors in the digital environment and automotive retail will be dramatic in 2016, warns Julian Wheway, of Manheim Retail Services.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Dealers need to build a community on various social media platforms if they are to be developed as successful commercial channels.
The biggest obstacle car dealers have to overcome is acquiring and inputting accurate and up-to-date data, according to Marketing Delivery managing director Jeremy Evans.
AM's digital marketing conference returns in February next year with a revised format including a wider range of masterclasses and more dealer speakers on the main stage.
A day of insight into the technology impacting on the working practices of UK franchised dealers and manufacturers that took place at Silverstone on September 15, 2015
Jardine Motor Group marketing manager Rob Mitchell was the winner in at Tuesday’s AM Digital Dealer Conference at Silverstone.
New car buyers are more likely to be swayed by dealership customer service when it comes to buying a new car, Carwow sales director John Miele will tell delegates at AM’s Digital Dealer Conference.
Car dealers should be more transparent to gain the confidence of consumers.
The challenges faced by dealers in the online perception of their business and the impact of online comments and reviews are to be explored at the AM Digital Dealer Conference.
