Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Used car dealers have to be explicit and consistent with staff about the customer service standards they expect, Performance In People MD Mike Dalloz told delegates at the AM Used Car Market Conference.
NFDA head of business development Louise Wallis presented 10 tips to attendees at the AM Used Car Market Conference on how to maximise the value of used car sales.
Steve Meadows, development director, Pinewood, said the most sucessful users of dealership management systems integrate them fully into their business.
Used car dealers need to remove the fear of digital failure, Scott Sinclair, industry manager at Google, told attendees at the AM Used Car Market Conference.
Online strategies for used car dealers to deal with ‘Generation C’
Ensuring used car dealers are easy for customers to deal with is the biggest challenge facing retailers, according to Ray Harkin, operations director, Martec Europe.
A quarter of consumers will visit more than 10 used car dealer websites, said Auto Trader's Nick King, which means they need to be visible, optimised and simple.
Dealers who do not spend enough time marketing cars online or post incorrect information, will put serious buyers off, said Cambria Automobiles' Ian Godbold
A selection of images of guests and speakers from the AM Used Car Market Conference 2014
Chasing volume and market share, and registering more cars than customers need, will lead to faster depreciation, warns CAP.
“There’s so much untapped power to increase sales in a dealer’s DMS if only they would use it."
The used car market is always challenging; October 21 is the opportunity to gain new ideas and insights to refine and refresh your approach.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues