Customer experience and trust remain top priorities as others target online sales and alternative fuel strategies, according to Ford of Great Britain CEO and managing director Andy Barratt.
The all-new Ford Edge SUV goes on sale in the UK priced from £29,995 in the summer.
Ford believes the 2016 new car market could be bigger than 2015 – despite it being one of the strongest on record.
Orders for the new Ford Focus RS are at 1,500 in the UK without a single test drive being taken.
Bristol Street Motors has opened its newly refurbished Ford dealership in Durham, following a £2.4 million investment.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues