New car retail offers in the UK have become more affordable than the previous two quarters this year, according to the latest analysis from AM.
Dealers are facing multiple pressure points in Q1, with Brexit and WLTP concerns filtering over into the busiest quarter of the year.
Some manufacturers have cut targets for Q4 if they know they are unable to get WLTP stock through to the network quickly enough
Dealers are expecting a lopsided Q3 this year as a result of ramped up demand in July and August, rather than the traditional plate-change month of September.
Half-way through 2018, some of the large volume car manufacturers are keeping APR rates at zero in the face of challenging market conditions.
Kia has put together a collection of deals for Q3 this summer including £1,000 off any of Kia’s three hybrid models if customers test drive and then buy.
While April’s 10.4% increase in new car registrations can be partly explained by the strength of offers in Q2
The start of March may have been a little slower than usual due to winter storms, but dealers pushed ahead with their plate-change deliveries.
Car manufacturers going after UK customers in the first quarter of this year with some aggressive offers.
Of the 36 car manufacturers whose representative finance offers we examined, 10 were changing them at the end of January ahead of the 18-plate launch in March.
It appears that some manufacturers have already turned their attention to Q1’s targets rather than adjusting retail campaigns for the next quarter
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
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