Hyundai Motor UK
Genesis car brand brought under Hyundai UK's wing, dealerships opening
Dealers appointed to represent the premium car brand Genesis UK have begun trading this month as the business changes tack from a direct-to-consumer model and becomes a standalone business unit beneath the wing of Hyundai UK.
China auto retail insights from brand builder Tony Whitehorn
Industry veteran Tony Whitehorn has been part of the UK motor industry for over 30 years holding senior roles with Renault, Toyota and most recently as president and CEO of Hyundai in the UK. Now an authoritative advisor, he has worked with both Chinese OEMs who want to tap the Chinese EV market and UK dealers who want to deliver its potential.
Toyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Hyundai commits £11.4bn to subscriptions and mobility-led connected car future
Hyundai Motor Group plans to invest £11.4bn in a new global software centre and research and development (R&D) headquarters by 2030 as it targets a new era defined by pioneering connected car technologies.