Marketing & CRM
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
AM car dealer roundtable goes virtual to discuss COVID-19 challenges
Some car retailers are feeling the pressure as manufacturers demand they to get their digital houses in order to take advantage of any market recovery ahead of what is expected to be a tough Q4, according to delegates at AM’s first virtual round table (held before 'Lockdown 2').
10 minutes with... Cameron Wade, Silver Bullet managing director
As part of AM's regular '10 minutes with...' automotive retail supplier interview series, Tom Seymour, discussed 2020's rapid shift towards online car retail and what the future might hold with Silver Bullet managing director, Cameron Wade.
Renault UK MD Vincent Tourette: 'My biggest concern remains a hard Brexit'
COVID-19 may have stalled the car retail sector for three months and plunged the UK into the most severe economic contraction on record, but Renault UK managing director Vincent Tourette still fears the effects of a “very hard Brexit” even more.