A change in online strategy for the 1,100 strong RAC Dealer Network is designed to place an emphasis on “cars not dealers”.
The 1,100-strong RAC Dealer Network is set to receive “strategic sales and marketing support” via a new online platform being launched next month.
RAC has announced that online reviews for members of its dealer network are beating customer service icons such as Apple and Amazon.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues