Peugeot UK has appointed Tim Zimmerman as its new managing director.

He replaces Jonathan Goodman who will move to Paris at the start of October to become director of media relations for PSA Peugeot Citroën.

Zimmerman is currently general manager of Peugeot’s operations in China and returns to the UK after fourteen years away.

His career started with Peugeot in Coventry in September 1986 and since then he has held various roles in the UK and Europe including fleet, leasing and used vehicle director for Peugeot France, marketing and commercial director of Banque PSA Finance and managing director of Peugeot Netherlands before moving to China.

Zimmerman rejoins the UK subsidiary as the company prepares to launch the world’s first diesel electric hybrid- the 3008 Hybrid4.

Zimmerman said, “I have long-standing acquaintances in Peugeot UK and its dealer network so I look forward to working with them again.”