Simpson's-in-the-Strand, London
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Guest speaker - James Kydd
At Virgin James was responsible for the launch of Virgin Mobile, which became the most successful virtual operator in the world. He also built the Virgin Cola brand, outselling Pepsi 3 to 1, and reworked the entire advertising operation around Virgin Atlantic when the airline was in crisis.
A branding and marketing specialist with an understanding of consumer behaviour, James is now a consultant and involved with several start-ups. He is a non-executive director of Turbulenz, an online gaming platform, and a consultant to Love This, a social network built around friends’ recommendations.