From still images and 360-degree videos to virtual test drives and guided F&I browsing, dealers need ways to help remote customers complete buying journeys
As online car sales increase, dealers should be aware of exactly what counts as a distance sale and what additional rights the legislation grants to consumers.
How can UK car dealers use digital tools to expand their geographical reach and the customer bases they serve?
Pricing a car correctly is intricately linked with stock turn and profitability – we asked dealers how they hit the sweet spot
Phil Regan, Vertu Motors, on why confidence is so important for motor retail’s exciting first steps in e-commerce
Delegates at AM DigiTech heard that EVs and online sales will bring dealers massive disruption, but also profit opportunity
Tony Patterson, the director of automotive at Summit Media, on how the motor retail industry is becoming more open-minded about e-commerce and new ideas
Even as ‘diesel demonisation’ and digital buying cause concern, car dealers are driving the search for new profit sources
The slowdown in diesel car demand and changes to the way consumers are buying used cars ensured delegates had plenty to learn at Automotive Management Live
Car dealers do not yet offer the slick efficiency of Amazon and Apple.
Live chat can extend a car dealer’s ‘opening hours’, better qualify prospects and increase customer satisfaction, but it takes hard work
More UK car dealer groups are trialling product geniuses, higher basic pay or lower bonuses.
AM looks at some best-practice examples of web design from inside and outside the motor retail industry.
David Wild, Domino’s Pizza Group chief executive, said it is in carmakers’ interests to treat franchisees well, but dealers still need to be aware of disruptors
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Prepared car dealers can minimise risks to the finance market – whether from competitors, regulation or market pressures.
The new car sales boom depends on cheap, available finance, but storm clouds are visible on the horizon.
The current car ownership model is ‘irrational’ and driverless cars will become a reality, but there are plenty of opportunities for the dealers.
When it comes to knocking a dealer down on price, most car buyers would rather avoid the hassle.
Stock market flotations offer huge opportunities, but retailers need to make sure they are prepared, Superdry's Chas Howes told the AM Executive Breakfast Club.
The internet gives dealers far fewer chances to woo a customer, but in-depth knowledge and flexible service can help the test drive to redress the balance.
As more of the customer purchase journey moves online, the physical handover of the vehicle may be your sales staff’s best chance to make a lasting impression.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Product innovation and expansion into new areas are stimulating growth in the industry – and bringing consumers back into dealerships in the process.
Car-buyers increasingly expect a seamless online-to-showroom experience, including the opportunity to organise finance options.