Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
Ford MD Andy Barratt says a broad range and constant innovation help its dealers a lot, but customer loyalty is key
Car dealers who offer own-brand service plans have a valuable new option with which to entice customers.
A poor online experience could be driving your customers to other car dealerships.
“Whoever the customer is, we treat them with complete equality,” says Porsche Retail Group director Ade Smith.
Car dealers need to break down customer service into product, environment and service and then get the balance right, says Jo Moran, M&S customer service head
Automotive Management quizzed car dealers to find out how they make their customers feel extra-special.
Follow our 10-step guide to manage and enhance your dealerships' customer relationships
Grants Seat's line managers are shielded from administration to concentrate on customers.
Executive Breakfast Club is told how customer relationships have been key to success.
Customer loyalty is strong at this co-operative, thanks to a membership totalling 300,000