Leading a cultural transformation at a two-site dealership underpinned the winner of the 2023 AM Award for Dealer Principal/General Manager (DP/GM) of the Year. 

Less than 18 months after Joe Gayson became head of business at Inchcape Jaguar Land Rover Norwich the carmaker was holding the operation up as a global yardstick for customer satisfaction and profitability. 

And it was his account of a team brought closer together, and inspired to improve as individuals by a focus on career development and progression, that won their votes. 

Gayson oversaw the opening of a new Nissan dealership when aged just 22 and has continued his career progression at Inchcape, despite battling the symptoms of dyslexia. 

He described the condition as “a key strength”, however, adding: “I am nothing without the team around me.”