TrustFord impressed the judges this year with its dedication to innovation, a laser focus on measurement, communication and continually investing in its colleagues across the 60-site group.  

A 136% increase in its rental business and a 47% improvement in new car trading profit have been among the biggest highlights for the group over the past 12 months.  

TrustFord has continued to invest and innovate across the business after identifying gaps in its recruitment, customer experience, systems, servicing and fleet operations strategy.  

Core to the company’s brand proposition is that “people buy from people” and the business was listed as part of the Best Workplaces for Wellbeing by Great Place to Work UK in February 2023.  The company has worked to improve TrustFord’s approach to diversity and inclusion (D&I) in taking a ‘lead by example’ approach.

Instead of appointing an individual to drive forward positive changes in the business on D&I, all board and leadership members take an active role including a new “Driving Inclusion” training programme with more than 70 sessions held so far.