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However, the brand is courting potential new franchisees, including an ‘investor day’ in Paris, and its turnaround programme for struggling performers is squarely focused on dealers outside of its bottom quartile.

However, the brand is courting potential new franchisees, including an ‘investor day’ in Paris, and its turnaround programme for struggling performers is squarely focused on dealers outside of its bottom quartile.

Howkins, who joined Citroën on June 1, cut his teeth at Vauxhall, where he served as fleet operations director (a role also held by his father, Maurice), before moving on to become Opel’s director of dealer performance for Europe and periods as the managing director of both Opel Switzerland and Opel Netherlands.

He hopes to create greater profitability by increasing the levels of competency and competition within the network.