In March, it was quick to move in support of its franchisees as sales were frozen overnight in lockdown and cashflow became critical.

In March, it was quick to move in support of its franchisees as sales were frozen overnight in lockdown and cashflow became critical.

The brand guaranteed their first quarter margins and bonuses, extended vehicle stocking lines and supported dealer liquidity in other ways such as deferring demonstrator funding. 

President and chief executive Paul Philpott told AM: “In the first few weeks of lockdown dealers were focused on cash, how to furlough staff and to ensure their cost base was as low as it could be.”