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Alain Descat, who started as managing director of DS in the UK in April, said: “The ambition of DS is to embody French luxury know-how in the car industry.

Alain Descat, who started as managing director of DS in the UK in April, said: “The ambition of DS is to embody French luxury know-how in the car industry.

“French luxury – in the form of handbags and fashion from some of the world’s most famous brands – is obvious to everyone.

DS is aiming to be one of these luxury brands. We want to deliver an experience that offers that Parisian inspiration, know-how and quality.”