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Having emerged from the financial storm that hit Japanese manufacturers particularly hard, the four-wheel-drive specialist is seeking 30 new dealers to significantly grow its network and is shifting its sales priorities to its SUVs.
But can it reach its 10,000 target, a figure it has not achieved in the UK since the turn of the century, without the performance car so many people associate with the brand?
But can it reach its 10,000 target, a figure it has not achieved in the UK since the turn of the century, without the performance car so many people associate with the brand?
Subaru operations manager Paul Hegarty believes it can and said the Colin McRae fever of the mid-1990s was “an anomaly”.
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Jim Smith - 09/08/2016 22:56
Is this the same Paul Hegarty that made virtually identical statements about the "disappeared" Daihatsu franchise. The facts are as follows: 1) Subaru make good cars - no doubting this fact 2) They are priced much too highly in the UK versus other world markets 3) Who makes money - not the dealer network ! 4) A lot of dealers have tried Subaru - few can make it work 5) The strategy outlined here has been promoted by IM in the past and failed 6) What is the answer - SUBARU GB - NO IMPORTER - COMPETITIVE PRICING Current & past volumes show clear evidence that SUBARU if they want to have any presence in the UK must go direct!!