Honda is set to launch “an element of direct sales” e-commerce this autumn, as the brand prepares for a long-term future with dealerships under the “lightest touch” agency terms for new car sales.
Its forthcoming electric-powered SUV, the e:Ny1, will be sold direct to customers by the car brand when order books open later this year.
“Whilst we don’t see a demand to buy cars online, we definitely see a demand to complete chunks of that process online and get that instant gratification in that self-service environment,” Honda UK’s head of automobile Rebecca Adamson told AM’s editor Tim Rose recently.
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As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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