The 2023 AM Awards Retailer of the Year winner is TrustFord, the world’s largest Ford dealer group, with 65 locations across the UK.  

Selected from the winners of the two Dealer Group of the Year categories, AM’s judges found TrustFord’s dedication to innovation and robust internal processes as some of the defining reasons why it was deserving of this headline award in the face of tough competition.  

The business represents one of the highest volume car manufacturers in the UK that is transforming into an electric and commercial vehicle specialist.

With this in mind, the judges found the team at TrustFord truly willing to embrace change and to be eager to innovate and match rapidly evolving customer expectations.  

The group is continuously looking to challenge how it does business and to address areas that could hold it back from delivering on the highest levels of customer and employee care.