In a competitive category, it was a tale of transformation from Celtic Subaru and Mitsubishi that helped it secure the Franchised Dealership of the Year award.

A business restructure to offer greater profitability from used cars and a platform which would ensure that the future retailing of new vehicles would “complement the business and not overpower it”, after an over-reliance on its former Mitsubishi franchise, was at the heart of its entry.

The subject of an management buy-out by managing director Tony Sciascia in the summer of 2021, family-run Celtic has since become one of Subaru’s top performing retailers.

A drive to create its own brand and sharpen its used car operations have led to the creation of a new website, which places a ‘celtic direct’ branding at its heart.

A renewed focus on customer service, leveraged by a celebration of handovers and QR codes to attract positive reviews and feedback have helped the business grow its profile.