What are the main responsibilities of your role?

I am responsible for dealer recruitment and network development. SsangYong is growing its dealer network, and I am looking to find partners in the open points across the UK and Northern Ireland. In terms of network development, this covers the training and development of customer-facing sales staff in terms of new product and skills. I also manage the dealer financial composite; this report is published each month and is the end result of our network reporting its financial performance. The report allows our network to compare its performance against all aspects of the business, and dealers can benchmark themselves against other SsangYong franchises.

What have been the most significant challenges in your line of work?

The challenges of expansion apply to most franchises – SsangYong has had a very successful recruitment drive this year. We added 10 new sites in the first half of the year and more continue to join. We currently have 67 sites and expect to have 90 by the end of next year.