Our Business Leader of the Year Award winner has previously told us he doesn’t really like his company to enter awards directly, as he’d prefer that the AM100 dealer group be nominated by others.

Well, this year, he received plenty of nominations from the AM Awards panel of judges.

From day one, when it acquired Bristol Street Motors, the strategy for the company Robert Forrester founded has been clear. Vertu Motors will consolidate franchised networks and generate benefits from large scale operations, and as a group where controls, process improvements and people development are just business as usual.

The company now represents more car brands than any other motor retailer in the UK, having swiftly grown with mainstream brands and then prestige marques. And it has invested in ancillary businesses, such as parts e-commerce companies and leasing operations which complement its franchised dealership core and increase Vertu’s technological capabilities.

The company now represents more car brands than any other motor retailer in the UK, having swiftly grown with mainstream brands and then prestige marques. And it has invested in ancillary businesses, such as parts e-commerce companies and leasing operations which complement its franchised dealership core and increase Vertu’s technological capabilities.