Motorpoint has become the new principal sponsor for Motherwell Football Club.

The UK’s leading car supermarket has agreed to become the headline sponsor for the Scottish Premier League outfit based at Fir Park in Motherwell ahead of the 2016-17 season.

The car supermarket group opened its five acre branch in Glasgow in April 2013 and since then has sold cars to almost every postcode area in Scotland.

Adam Gilmore, general manager of Motorpoint in Glasgow, said: “Motorpoint is delighted to become the official club sponsor of Motherwell Football Club. We have formed a great partnership with the Steelmen since 2010, both on and off the pitch, and the opportunity to sponsor the first team shirts is a hugely exciting development for the company as we continue to establish Motorpoint as the car buyers champion in Scotland.”

The Motorpoint branding will feature on the front of Motherwell Football Club’s home, away and third kits. Motorpoint will also be overseeing the Player of the Month award as well as giving away tickets to all home fixtures via social media as part of its sponsorship.