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Liberty appoints former Marshall CEO

Roger Knight, previously chief executive of Marshall Motor Holdings, will take strategic lead of retail sales development at Liberty Electric Cars.


Knight joined Marshall in 1989 and was managing director and then chief executive between 1995 and 2007.

Knight was a member of the Retail Motor Strategy Group and a member of the National Franchised Dealer Association Strategy Committee.

He said: “These are exciting and challenging times for the motor trade. As consumers increasingly move to non polluting cars, they also drive change in conventional car retailing.

“New technologies and changing consumer patterns mean new thinking is needed at the point of sale. Liberty Electric Cars is leading this change, and I am delighted to have the opportunity to work with them”.

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Marshall Motor Group

Marshall Motor Group was founded more 100 years ago in Cambridge.

The Marshall Motor Group is an AM100 top 10 dealer group and the second largest privately owned dealer group in the UK.

Since the beginning of 2009, Marshall Motor Group has added 33 branches to its portfolio and now operates about 70 franchised dealership businesses representing 24 different manufacturer brands, with a turnover of £1 billion per annum and 2,500 staff.

The company currently sells around 50,000 new and used cars and services/repairs over 450,000 vehicles in its workshops. Marshall also operates 5 accident repair centres and 2 filling stations.

Marshall is family-owned and privately-funded.

Under chief executive Daksh Gupta, Marshall Motor Group aims to be the UK’s “premier automotive retail and leasing group” as recognised by colleagues, customers, business partners and shareholders.

In 2010 it took on its first German franchise when Marshalls bought the Mercedes-Benz North West Market Area (MA5) from Pendragon.

It consisted of five Mercedes-Benz dealerships in Blackburn, Blackpool, Bolton, Preston and South Lakes, plus Smart franchises in Blackpool and Bolton.

In January 2012 it acquired the F Cross & Sons businesses in Grimsby and Scunthorpe, comprising Grimsby Volkswagen (cars); Scunthorpe Volkswagen (cars and commercials) and Scunthorpe Kia. It also includes authorised repairer businesses for VW commercial vehicles in Grimsby and Renault in Scunthorpe. The deal sees Marshall take on the Volkswagen franchise for the first time.

Acquisitions continued in 2013 with Marshall buying Grants Seat in Braintree.

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Marshall Motor Group Turnover

Profit before tax

Marshall Motor Group profit before tax
profit guide


Marshall Motor Group gearing
gearing guide

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