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Data provider pushes scrappage scheme angle

Data provider, The Trading Floor, is targeting dealers that want to locate customers that qualify for the UK scrappage scheme.

The Trading Floor says it has data about the motor insurance requirements of two million motorists that could potentially take advantage of the scheme.

A spokesman for The Trading Floor said: “We already supply transactional data to many leading car manufacturers, insurers and motor dealers.

“We hold details about people's preferred contact channels, whether it's post, telephone, email or SMS, which further maximises the chances of a marketing campaign being a success.”

The Trading Floor said dealers can use the information to define customers from postcodes, current vehicle type, length of time they’ve owned the vehicle, income, purchasing cycles and the number of family members.

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