BMW 3 Series most desirable used car

BMW 3 Series most desirable used car

27/08/2010 in News

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The BMW 3 Series is the most desirable used car, according to customers of online used car retailer Autoquake.com.

The 3 Series is one of two BMWs in the top three, based on the most frequently viewed cars at Autoquake’s AM Award-winning website.

Second spot goes to the Audi A4, with the BMW 5 Series in third.

The Focus and Mondeo are the first non-German cars in eighth and ninth place respectively, while there’s not one British model in the top 10.

German makes dominate the list of most popular brands as well as models, with more than six times as many page views as Japan, the next most popular country of origin.

UK brands finish in third, with American and Swedish manufacturers rounding out the top five. Italian cars are only seventh on the list.

With the two most popular models, BMW is comfortably the most popular single brand. Audi, Mercedes and Volkswagen are next. The first non-German manufacturer is Ford in fifth place.

Autoquake.com’s CEO Dermot Halpin said: “High numbers of buyers are looking for used cars with premium badges and many of the cars in our top ten fit that bill.

"However, other car makers still offer consumers great value for money.”.

Top 10 makes:

1. BMW
2. Audi
3. Mercedes
4. Volkswagen
5. Ford
6. Volvo
7. Vauxhall
8. Land Rover
9. Saab
10. Lexus

Top 10 models:

1. 3 Series
2. A4
3. 5 Series
4. C Class
5. Golf
6. Passat
7. A6
8. Focus
9. Mondeo
10. E Class
 




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BMW

BMW is currently a hive of innovation, with completely new avenues for growth being explored alongside its core model range.

One of the most interesting is the new i sub-brand for its forthcoming electric vehicles - both pure electric and hybrid, which extend the brands hugely successful environmental programme that has included the Efficient Dynamics system fitted to its core range, which has led many buyers to see BMW as premium brand, but also a green brand.

This will be reflected in an extension into offering bicycles and scooters through the dealership network.

BMW is also focusing on brand loyalty in the aftermarket, including a venture to sell parts on eBay.

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