BMW 3 Series most desirable used car

BMW 3 Series most desirable used car

27/08/2010 in All News

print twitter fb in
Was this article useful?

Click the thumbs up >

The BMW 3 Series is the most desirable used car, according to customers of online used car retailer Autoquake.com.

The 3 Series is one of two BMWs in the top three, based on the most frequently viewed cars at Autoquake’s AM Award-winning website.

Second spot goes to the Audi A4, with the BMW 5 Series in third.

The Focus and Mondeo are the first non-German cars in eighth and ninth place respectively, while there’s not one British model in the top 10.

German makes dominate the list of most popular brands as well as models, with more than six times as many page views as Japan, the next most popular country of origin.

UK brands finish in third, with American and Swedish manufacturers rounding out the top five. Italian cars are only seventh on the list.

With the two most popular models, BMW is comfortably the most popular single brand. Audi, Mercedes and Volkswagen are next. The first non-German manufacturer is Ford in fifth place.

Autoquake.com’s CEO Dermot Halpin said: “High numbers of buyers are looking for used cars with premium badges and many of the cars in our top ten fit that bill.

"However, other car makers still offer consumers great value for money.”.

Top 10 makes:

1. BMW
2. Audi
3. Mercedes
4. Volkswagen
5. Ford
6. Volvo
7. Vauxhall
8. Land Rover
9. Saab
10. Lexus

Top 10 models:

1. 3 Series
2. A4
3. 5 Series
4. C Class
5. Golf
6. Passat
7. A6
8. Focus
9. Mondeo
10. E Class
 


AMi Header

BMW

BMW is big enough to be bold in its decision-making, which was evident in 2012 with its very successful support for the London Olympics, where it was the official vehicle provider.

The latest example is the launch of the BMW i-range, a new electric vehicle brand, which is supported by a major marketing campaign and substantial investment in infrastructure.

BMW isn't first to market with its diminutive i3, but it is the first to put a BMW badge on an electric car and that could make all the difference when it comes to sales.

Even so, the i-series is likely to be a sideshow compared to the intense battle for volume sales with rival German brands.

Overall sales have broken through 100,000 units in 2013, driven by an ever-lengthening model range, which will expand further next year with the arrival of the 2-Series and 4-Series, which will arrive in the UK in time for the March 2014 plate-change.

Read more

Subscribe To AMi

Market Share

market share

Total Sales

total sales guide

How do dealers rate the value of the franchise?

overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Sara Donald on 01733 366474 or email sara.donald@bauermedia.co.uk.

comment-top

Comment:

(no need to login)

Your name:

Your email:

(will not be shown)



Please enter the code above.



Notify me when people reply

Click here to login to leave a comment
comment-bottom

Comments (0)


poll header

What percentage of your service plan buyers are actually using that product?

100%: 22.2 %

80-99%: 44.4 %

60-79%: 22.2 %

40-59%: 11.1 %

20-39%: 0 %

Up to 19%: 0 %


Vote now
.
.