BMW 3 Series most desirable used car

BMW 3 Series most desirable used car

27/08/2010 in All News

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The BMW 3 Series is the most desirable used car, according to customers of online used car retailer Autoquake.com.

The 3 Series is one of two BMWs in the top three, based on the most frequently viewed cars at Autoquake’s AM Award-winning website.

Second spot goes to the Audi A4, with the BMW 5 Series in third.

The Focus and Mondeo are the first non-German cars in eighth and ninth place respectively, while there’s not one British model in the top 10.

German makes dominate the list of most popular brands as well as models, with more than six times as many page views as Japan, the next most popular country of origin.

UK brands finish in third, with American and Swedish manufacturers rounding out the top five. Italian cars are only seventh on the list.

With the two most popular models, BMW is comfortably the most popular single brand. Audi, Mercedes and Volkswagen are next. The first non-German manufacturer is Ford in fifth place.

Autoquake.com’s CEO Dermot Halpin said: “High numbers of buyers are looking for used cars with premium badges and many of the cars in our top ten fit that bill.

"However, other car makers still offer consumers great value for money.”.

Top 10 makes:

1. BMW
2. Audi
3. Mercedes
4. Volkswagen
5. Ford
6. Volvo
7. Vauxhall
8. Land Rover
9. Saab
10. Lexus

Top 10 models:

1. 3 Series
2. A4
3. 5 Series
4. C Class
5. Golf
6. Passat
7. A6
8. Focus
9. Mondeo
10. E Class
 


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BMW

BMW’s share of the market has been in decline since 2012, but it is still one of the most successful brands, with almost 6% market share.

In 2013, it launched its i electric car sub-brand and is making the i3 and i8 available to purchase, initially through 47 dealers (business sales specialists) of its near 150-strong network, with the remainder able to carry out diagnostic and body repair work.

The i cars have renewed interest in plug-in vehicles and BMW will be seeking to buy back cars at the end of the initial lifecycle to avoid doubt over residual values.

It is also entering the MPV segment this year with the 2 Series Active Tourer, giving it a rival to the Mercedes-Benz B-Class and Ford C-Max, a niche as yet untouched by its big rival Audi.

Dealers rate the BMW franchise highly, while the new products are likely to bring new customers to the brand.

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