Special offers: Pop go Fiat offers

Special offers: Pop go Fiat offers

17/09/2010 in News, All News, Market Insight

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 Fiat has PCP offers on 1.2 Pop versions of the 500 until the end of September.

For the hard top Fiat needs a £1,419 deposit followed by 36 payments of £139 – APR is at 5.3% and the final payment is £4,010. The soft top requires £1,869 down and then 36 months at £169 (APR is 3.1%) and £5,274 secures ownership at the end.

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Fiat has enjoyed steadily increasing market share since 2012, partly the result of new products and the continued appeal of the evergreen 500.

The Bravo medium hatchback always struggled to stand out in a crowded sector but customers seem to have warmed to the 500L and its increasing number of variants, while a new Panda in 2012 also gave Fiat another strong competitor in the A-sector and more reasons for customers to visit one of the 250-plus dealers.

Dealer ratings for the franchise have also been steadily improving over the past two years.
Fiat will benefit from fresh products under the Fiat Chrysler Group’s recently announced plans for the next few years, but Jeep and Alfa Romeo are currently receiving the most attention internally.

About 30 dealers also hold the high-performance Abarth franchise, which is rumoured to also have fresh products in the pipeline.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Fiat treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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My dealer brand and reputation: 41.4 %

The manufacturer's brand and reputation: 44.8 %

It's about the product, not the brand: 13.8 %

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