Special offers: Pop go Fiat offers

Special offers: Pop go Fiat offers

17/09/2010 in News, All News, Market Insight

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 Fiat has PCP offers on 1.2 Pop versions of the 500 until the end of September.

For the hard top Fiat needs a £1,419 deposit followed by 36 payments of £139 – APR is at 5.3% and the final payment is £4,010. The soft top requires £1,869 down and then 36 months at £169 (APR is 3.1%) and £5,274 secures ownership at the end.

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Fiat has enjoyed the strongest growth rates of any major car brands during 2013, with September sales up nearly 30% and annual sales jumping nearly 20% to the end of September.

Its confident focus on small cars has provided a strong message to buyers, particularly regarding the growing 500 family, which now includes the 500L and 500L MPW.

Proof that it has truly engaged with its target market can be seen in the success of the spoof 'Motherhood' video, which has so far attracted 4.2 million viewers on Fiat's official YouTube channel.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Fiat treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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