New Land Rover showroom opened by The Co-Op Motor Group

New Land Rover showroom opened by The Co-Op Motor Group

16/12/2011 in News, All News, Dealer News

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New Land Rover showroom opened by The Co-Op Motor Group

The Co-Op Motor Group has opened a £1m new showroom for Land Rover and Range Rover in Leeds.

The group claims the Farnell Leeds dealership on Whitehouse Street, its third for the 4x4 brand, has the largest Land Rover indoor showroom in the UK.

The development has created eight new jobs and has indoor space for more than 25 new cars, plus a separate indoor showroom for approved used vehicles.

It includes a customer lounge with TV, wi-fi, refreshment facilities and a children's play area with Sony PS3.

The showroom is amongst the first to deliver the Range Rover Ultimate, the most luxurious off-roader yet from the car manufacturer, boasting extras such as i-Pads integrated into special holders behind the front seats and a drinks cabinet, all set into a bespoke wood and leather interior.

Jatinder Aujla, group operations manager, said: "Farnell was one of the world’s first ever Land Rover dealers and now we have this magnificent facility to add to our sites in Guiseley and Bradford.

"2011 has been very successful for Farnell and next year we aim to deliver more than 1,200 vehicles from this site, making it one of the most successful Range Rover/Land Rover dealerships in the UK.

"We are already one of the top three UK Land Rover dealerships for aftersales care, but our intention is to continue improving until Farnell Leeds is recognised as providing the best all-round customer service in the UK."

The dealership was officially opened by Land Rover's global brand director John Edwards at the end of November.

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Land Rover

Several years ago, 4x4s were treated as a menace by some in the national media. Then the recession took hold, which could have spelled disaster for a four-wheel drive specialist, such as Land Rover.

But its foray into front-wheel drive SUVs, first with the Freelander, then with the ultra-successful Range Rover Evoque seem to have attracted new customers to the brand. Dealers, it seems, love it, with very high ratings in the NFDA Dealer Attitude Survey.

In the past 18 months, the two larger Range Rover models have been renewed with new, lighter aluminium vehicles, while Land Rover is seeking to capitalise on the Range Rover’s appeal as a bona fide luxury saloon alternative with a long-wheelbase version.

With registrations approaching 55,000 in 2013, and this year’s total looking likely to reach 60,000, all eyes will be on 2015 as the Discovery family is set to grow, adding a smaller model to replace the Freelander, while we should get our first glimpse of the long-awaited Defender replacement.

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