New Land Rover showroom opened by The Co-Op Motor Group

New Land Rover showroom opened by The Co-Op Motor Group

16/12/2011 in News, All News, Dealer News

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New Land Rover showroom opened by The Co-Op Motor Group

The Co-Op Motor Group has opened a £1m new showroom for Land Rover and Range Rover in Leeds.

The group claims the Farnell Leeds dealership on Whitehouse Street, its third for the 4x4 brand, has the largest Land Rover indoor showroom in the UK.

The development has created eight new jobs and has indoor space for more than 25 new cars, plus a separate indoor showroom for approved used vehicles.

It includes a customer lounge with TV, wi-fi, refreshment facilities and a children's play area with Sony PS3.

The showroom is amongst the first to deliver the Range Rover Ultimate, the most luxurious off-roader yet from the car manufacturer, boasting extras such as i-Pads integrated into special holders behind the front seats and a drinks cabinet, all set into a bespoke wood and leather interior.

Jatinder Aujla, group operations manager, said: "Farnell was one of the world’s first ever Land Rover dealers and now we have this magnificent facility to add to our sites in Guiseley and Bradford.

"2011 has been very successful for Farnell and next year we aim to deliver more than 1,200 vehicles from this site, making it one of the most successful Range Rover/Land Rover dealerships in the UK.

"We are already one of the top three UK Land Rover dealerships for aftersales care, but our intention is to continue improving until Farnell Leeds is recognised as providing the best all-round customer service in the UK."

The dealership was officially opened by Land Rover's global brand director John Edwards at the end of November.

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Land Rover

Land Rover already looked relatively recession proof even before the arrival of the Evoque prompted frenzied press coverage around the world.

Land Rover expects its Range Rover models, including the Evoque, to account for more than half of its total sales volume in the long-term.

The Evoque compact SUV is the third model in its Range Rover line-up, and it is seeking to make more of its status as a prestige SUV maker as well as its heritage as a functionality-led 4x4 manufacturer.

The challenge is to ensure the brand retains its core off-road values, particularly with its plans for an eye-catching replacement for the ageing, utilitarian Defender planned for 2015.

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