New composite supplier for Mercedes-Benz

New composite supplier for Mercedes-Benz

25/01/2012 in News, All News, Car Manufacturer News, Supplier News

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Mazepoint has this month taken over as dealer composite supplier for Mercedes-Benz UK.

The London-based company, which also provides composite services to Toyota and Lexus, won a tender process late last year for the supply of dealer composite and business management reporting tools.

In addition to providing business management reports, Mazepoint will add a range of analysis tools enabling dealerships to analyse network and business data, generate their own bespoke reports and guide effective management actions.

A key objective of the project has been to ensure a smooth transfer from the previous supplier.

Mazepoint, founded in 1998, successfully transitioned composite services for Toyota recently from its previous supplier.


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Mercedes-Benz UK

Mercedes-Benz broke new ground last year as it achieved 5% market share in the latest stage of its ambition to become the number one premium brand in the UK car market and eventually the world’s best-selling premium brand.

In percentage terms, its sales growth of nearly 15% beat its German rivals, but when it comes to units sold, Mercedes-Benz only managed to close the gap on BMW with nearly 15,000 additional sales beating 13,000 for BMW, but falling behind Audi's growth of nearly 17,000 units.

However, with greater availability of the A-Class, sales could rise further in 2015, while nearly every segment has a launch by the brand, including the S-Class cabriolet, GLC SUV, BMW X6 rival GLE, B-Class electric drive and V-Class.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.


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