Volkswagen attracts ex-Renault Plummer

Volkswagen attracts ex-Renault Plummer

31/01/2012 in News, All News, Car Manufacturer News, People News

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Volkswagen attracts ex-Renault Plummer

Ian Plummer has been announced as Volkswagen Passenger Cars UK's new head of retail operations, a month after quitting a similar role at Renault UK.

Plummer will take up his new role at the company’s UK headquarters in Milton Keynes on 1 February 2012, and fills a vacancy created by Alex Smith's recent move to become director of Volkswagen Commercial Vehicles.

At Renault, where he had worked for the past 15 years, Plummer had held a wide range of roles at both the company’s head office in Paris and in the UK.

He has a strong retail background having been managing director of Renault Retail Group UK before becoming the director of commercial operations for Renault UK.

He said: "I am thrilled to be joining a brand with such a huge pedigree as well as ambition, and at what is a very exciting time given the pending arrival of a number of new products including the Up. I’m looking forward to playing a strong part in Volkswagen’s continuing success."


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Volkswagen UK

After coming within a whisker of breaking the 200,000 sales barrier in 2007, the landmark sales goal has slipped further from reach in recent years, but there are signs that Volkswagen is preparing for a second assault on the sales summit.

Sales have increased steadily since a drop in 2008 and new models will bring a boost in 2012 as they have a full-year impact on sales, including the new Passat, revised Eos, revised Tiguan, new Golf Cabriolet, new Beetle and the Up city car.

Within the dealer network, where outlet numbers remain stable, there is a focus on customer retention of service and repair through initiatives such as service plan sales, health checks and transparent fixed-price servicing and MoTs to entice back owners of older models.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Volkswagen treats car and LCV sales as coming under separate contracts –AMi counts each individually.

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Comments (1)

Irishboy4 - 137 weeks ago

Great news, Ian is an acomplished manager with extensive experience in the automotive industry. as an aside his french is fluent and without accent!

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