Renault reveals Zoe EV details

Renault reveals Zoe EV details

31/10/2012 in News, All News, Car Manufacturer News

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Renault reveals Zoe EV details

Renault’s next electric vehicle, the Zoe supermini, will be priced from £13,650 including the Government plugged-in car grant when it goes on sale in spring next year.

Customer will also have to rent the battery from £70 a month.

Dealers are taking pre-orders for £49 for what Renault is calling the flagship in its range of EVs, which includes the Twizy, Fluence ZE saloon and Kangoo ZE van.

The new model has a potential range of 130 miles on a full charge due to new technology features like new-generation regenerative braking, Michelin Energy EV tyres and an energy saving fuel pump. As with all EVs the range widely depends on the type of use the car is subjected to. In suburban use, the Zoe will generally achieve around 60 miles in cold weather and 90 miles in temperate conditions.

Andy Heiron, Renault UK head of electric vehicles programme, said: “Zoe will be the spearhead of the Renault Z.E. range.

“In addition to its compact size, attractive styling and affordable price tag, it showcases Renault’s technological excellence when it comes to electric vehicles.”

The Zoe is available in three trim levels – Expression, Dynamique Zen and Dynamique Intens. The Dynamique Zen and Intens trims start from £14,750.

Charging batteries at a charging station can take between 30 minutes and nine hours, with 80% of full battery power able to be achieved within 30 minutes using a fast charger.

Standard equipment includes USB port and SD multimedia, Bluetooth, climate control, cruise control, ZE Connect remote charge monitoring system, Chameleon charger plug, TomTom satellite navigation and LED day time running lights.

New interior features include Renault’s R-Link seven-inch display, steering wheel-mounted controls and voice recognition.

The electric motor has a power output of 65kW (equivalent to 88hp) and instantly delivers maximum torque of 220Nm. The top speed is limited to 84mph and the Zoe features a “Voice” which warns pedestrians between 1-18mph the car is approaching. This feature can be turned off.


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Renault (UK)

Renault has been focusing on product quality and service in its bid to win back customer confidence, but the next challenge is turning that into stable market share.

Strategies include focusing on product-based selling rather than discounts and altering perceptions of the brand. At the end of 2011 it announced it was to cut its network by a third and will also be cutting the Laguna, Modus, Wind, Espace and Kangoo car from its model range from February 1.

The 190 dealer network will go down to "around" 135. Some of the closures will be within the Renault Retail Group but Renault was unable to quote an exact figure as discussions are ongoing.

The move is aimed at returning the French carmaker's UK operations to profitability as AMi understands 50% of the dealer network has been running at a loss.

Effort is also being directed at retaining more customers after three years to generate greater parts and servicing income.

Stabilising market share and building brand image may involve selling fewer cars, but with a greater focus on profitability as Renault drives towards its challenge of introducing a raft of electric vehicles. Market share has fallen annually since 2010 - a not unexpected result, the manufacturer says, calling it a "strategic move". 2012 saw a new Clio, more efficient engines and a push on electric vehicles, the Z.E range.

Renault has also launched a dealer star rating to allow customers to share their experiences at each of the French brand’s dealerships online.

In June 2013 chief operating officer Carlos Tavares told AM the business in the UK needs to sell 75,000 units a year to be sustainable and wants to reduce the amount of discounting on the model range.

Renault registered 40,760 cars and 14,710 vans in the UK last year which takes it to 55,470 units combined.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Renault administers car and LCV sales under a single contract.

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