By Maurice Glover

David Peel is the first to admit that it will take more than smarter operating processes, upgraded premises and a £30 million investment plan to steer a major British car business back to profit.

“Greater volume is the key – a little bit extra market share would make a world of difference,” said the man in charge of the UK and Ireland Peugeot Citroën Retail Group.

But despite losing money for the greater part of a decade and ending 2010 more than £10m in the red, the company responsible for overseeing both PSA manufacturer-owned retailing channels is already on the right road to better balance sheets, he believes.

Peel, who ran Robins and Day before becoming chief executive of 50 Peugeot and Citroën dealerships two years ago, said: “We will return to operating at a profit by the end of 2015.

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