Grange and Ancaster sites invest in lead generation

Grange and Ancaster sites invest in lead generation

27/02/2012 in News, All News, Dealer News, Supplier News

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Cambria Automobiles and Ancaster are among the first dealer groups to use a new lead generation service from Marketing Delivery.

Cambria's Grange Jaguar and Aston Martin centres, Ancaster's Hyundai business in Croydon and the Volkswagen Commercial Vehicles network have begun using the service, branded SmartLeads.

It offers data for more than 5m car drivers, direct from the UK's insurance industry, and lets users search by car, postcode area and occupation.

Marketing Delivery said the occupation search has been used to good effect for van dealerships recently as prospects are being targeted based on whether their occupation indicates they’re likely to drive a van, such as painter, gardener or plumber.

SmartLeads uses Marketing Delivery’s SmartMail eCRM system for the email broadcast and tracking.

Author
Tim Rose


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Cambria Automobiles

Cambria Automobiles plc, formerly known as Cambria Automobiles Holdings Limited, was the fastest growing private company by revenue in the 2009 Sunday Times Top Track 250 increasing sales from £26.3m in 2007 to £187.9m in 2008.

It has made eight corporate acquisitions since incorporation in March 2006 including its biggest acquisition, purchasing the whole share capital to Summit Motors Investments (UK) Limited now renamed Cambria Automobiles South East Limited.

This deal added five Ford dealerships under the Invicta Motors and Dees Ford brands, four Jaguar dealerships under the Grange brand, three Volvo dealerships under the Doves brand and three Aston Martin dealerships also under the Grange brand.

The latest purchase came in September when it added the Vauxhall franchise in buying a loss-making Southampton dealership from Hartwell. Cambria intends to grow its Vauxhall representation.

Cambria now has 27 locations across the UK holding 39 new car franchises, representing Aston Martin, Jaguar, Volvo, Ford, Fiat, Mazda, Honda, Renault, Citroen, Seat, Lotus, Nissan, Vauxhall and Triumph with a geographical spread from the North West of England, the Midlands, the South East and across as far as Kent in the East and as far as Exeter in the South West.

Cambria normally stocks in excess of 2,000 used cars.

The company culture, introduced under chief executive Mark Lavery, is known as the ‘four pillars’ underpinning all operational and strategic decisions: associate delight (the terms staff and employees are not used in the business), guest delight (treating customers as if they were in staffs’ homes), brand delight and stakeholder delight.

Recent activity includes in October 2009, the acquisition of four motor vehicle dealership sites from the Autohaus Limited administrators, adding the Triumph and Mazda brands to the group; in December 2009 – buying a dealership from the administrator of Lythgoe Limited, with both Fiat and Mazda brands; February 2010

Acquiring D&F Trading Limited from Drake and Fletcher Limited which included two Honda and two Mazda dealerships.

in its April 2012 interim statement Cambria Automobiles revealed it had experienced a more than 50% fall in profits year-on-year, a performance judged as “relatively resilient” by chief executive Mark Lavery.

Revenue for the six months to February 29, 2012 was down £17.3m from £184.2 million and profit before tax at £1.1m compared to £2.6m in the same period last year, attributed to weaker new car sales and profitability.

Gross profit fell by 5.8% to £22.7m from £24.1m, but the overall gross profit margin for the period increased to 13.6% compared to 13.1% in the previous period.

Profit before tax decreased to £1.1m compared with £2.6m in the prior year.

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Ancaster Group Ltd

South London Ancaster Group is a six dealerships business with 190 staff selling new Fiat, Hyundai and Nissan cars at sites in the city, Bromley, South Croydon and Welling as well as offering servicing and Motability and business sales.

It holds around 300 used cars and also stocks approxiamately £400,000 of Nissan, Fiat and Hyundai genuine parts.

Ancaster gained a slice of Fiat Auto UK’s M25 territory when it took over the carmaker’s south-east region when an agreement with Pendragon was terminated in 2000.

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Turnover

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Profit before tax

profit guide

Gearing

gearing guide

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