Hyundai signs up international football stars in Euro 2012 sponsor deal

16/03/2012 in News, Manufacturer News

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Hyundai has signed up five international football stars as brand ambassadors during its top partner sponsorship of the UEFA Euro 2012 tournament.

Team Hyundai includes Iker Casillas (Spain), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and Daniel Sturridge (England). The team will act as ambassadors for the brand in Hyundai’s communications activities around what will be this year’s biggest footballing event.

Hyundai will also launch a dedicated Facebook application where fans can ‘like’ their favourite Team Hyundai player and for each ‘like’ the Korean brand will donate €1 to help support young players to become footballers of the future.

Hyundai has been a partner of UEFA for more than 12 years. As the UEFA Euro 2012 top partner, Hyundai will deliver a fleet of more than 350 Hyundai vehicles consisting of various models to transport teams, VIPs and tournament officials.

Hyundai Motor UK

After charging through the sales charts for the past few years, Hyundai seems to be pausing for breath.

The question is whether the future will see resume its meteoric rise or whether sales will plateau or even fall back.

New models such as the i30, i40 and Veloster will provide critical sales collateral to maintaining growth, while an army of new Hyundai buyers will be key to driving dealership profit as their vehicles reach their service intervals.