Hyundai signs up international football stars in Euro 2012 sponsor deal

Hyundai signs up international football stars in Euro 2012 sponsor deal

16/03/2012 in News, All News, Car Manufacturer News

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Hyundai signs up international football stars in Euro 2012 sponsor deal

Hyundai has signed up five international football stars as brand ambassadors during its top partner sponsorship of the UEFA Euro 2012 tournament.

Team Hyundai includes Iker Casillas (Spain), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and Daniel Sturridge (England). The team will act as ambassadors for the brand in Hyundai’s communications activities around what will be this year’s biggest footballing event.

Hyundai will also launch a dedicated Facebook application where fans can ‘like’ their favourite Team Hyundai player and for each ‘like’ the Korean brand will donate €1 to help support young players to become footballers of the future.

Hyundai has been a partner of UEFA for more than 12 years. As the UEFA Euro 2012 top partner, Hyundai will deliver a fleet of more than 350 Hyundai vehicles consisting of various models to transport teams, VIPs and tournament officials.

 


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The latest generation of Hyundai models will firmly establish the brand as a mainstream player in the UK and consign its budget image to history.

While sales continue to increase, its market share in the UK has declined slightly in the past two years, but the brand has undergone a period of consolidation following the last round of new model introductions and has put in place a structure to ensure it meets the needs and expectations of business customers as well as retail.

With about 150 dealers, it has a strong presence and has begun rolling out business specialist status to selected dealers.

Launched this year, the new i10 has won critical acclaim in the media, while the i40 is next for a revamp, which should maintain its appeal as a rival to the Mondeo and Insignia.

Hyundai is also a leader in hydrogen fuel cell development and will be a key player as the technology becomes a true alternative fuel from 2015.

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