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Hyundai signs up international football stars in Euro 2012 sponsor deal

Hyundai has signed up five international football stars as brand ambassadors during its top partner sponsorship of the UEFA Euro 2012 tournament.

Team Hyundai includes Iker Casillas (Spain), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and Daniel Sturridge (England). The team will act as ambassadors for the brand in Hyundai’s communications activities around what will be this year’s biggest footballing event.

Hyundai will also launch a dedicated Facebook application where fans can ‘like’ their favourite Team Hyundai player and for each ‘like’ the Korean brand will donate €1 to help support young players to become footballers of the future.

Hyundai has been a partner of UEFA for more than 12 years. As the UEFA Euro 2012 top partner, Hyundai will deliver a fleet of more than 350 Hyundai vehicles consisting of various models to transport teams, VIPs and tournament officials.


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Hyundai Motor UK

After a record year in 2014, Hyundai has outlined its short, medium and long-term plans for future growth.

In the short-term, the Korean brand is targeting 100,000 annual registrations, its medium-term goal is to have a 5% market share and in the long-term the company aims to be amongst the top 5 car manufacturers in the UK.

The company’s strategy to reach 100,000 UK sales is to spread them across each segment, with 20,000 sales of the i10, i20, i30 and ix35 with the final 20,000 models made up by the rest of the range.

Back in 2012, 41% of Hyundai sales were inclusive of the basic trim level; last year that was down to 9%, showing the appeal of the brand’s increased quality.

A revamped showroom identify reflects its confidence, as does the arrival of the Genesis saloon, its range-topping luxury model that retails for nearly £50,000.

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