BMW and Mini network honoured with customer award

BMW and Mini network honoured with customer award

21/03/2012 in News, All News, Car Manufacturer News

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The Institute of Customer Service has honoured BMW Group UK for its commitment to excellent and innovative customer satisfaction.

The ICS has presented the prestigious Kcom Customer Feedback Strategy Award to BMW Group UK's first customer director, Richard Price, recognising in particular the customer service system in operation in all BMW and Mini UK dealerships that allows every customer to rate their experience on a five star scale and write specific comments on dealer websites.

"This award recognises our commitment to providing the very best service for our customers and there is absolutely no doubt that satisfied customers drive the success or failure of businesses,” said Tim Abbott, managing director of BMW Group UK.

"We are determined to put the customer at the heart of everything we do and Richard’s appointment to the new role of customer director is key in making sure this is a fundamental part of our overall business strategy."

With eleven categories, award submissions are scored against pre-set criteria by a panel of industry experts and finalists are assessed by an independent group of judges selected for their business knowledge and acumen.

Price added: "We are delighted by this award, particularly as BMW Group was the only automotive organisation across all categories to make it into the finals. Our star ratings, a first of its kind in the automotive industry, help all BMW and Mini customers to make informed choices and inspire everybody in the company and in our dealer network to strive constantly to provide better customer service."

 


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BMW

Since the year 2000, BMW's sales have almost doubled in the UK, yet buyers keep on coming, with sales up more than 10% in 2014.

Its growing range hasn't reached its niche limit either, as it delves further into volume territory, with a seven-seat version of the 2-Series planned.

Updates of the 1 and 3 Series and a new 7 Series will also keep buyers at all levels interested, while other key changes will include increased used of front-wheel drive, such as in the new X1, and the role out of hybrid and electric technology in more models.

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Mini UK

Mini recorded record sales in the UK in 2014 with orders totalling 53,661 units.

Growth was relatively sedate, at 3.3%, but still represents a new record and the market share of 2.17% is the highest for the brand anywhere in the world, despite recent decline as the market has become more fragmented.

The 3-door hatch is the brand's biggest seller, but the new new five-door has yet to have a full year in the market.

Mini is working hard to educate future buyers that Mini is more than a single model, with products in every major segment, including the all-important SUV offering.

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AMi is available on subscription. To find out more download our digital brochure or call Sara Donald on 01733 366474 or email sara.donald@bauermedia.co.uk.

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