Mazda bets on Skyactiv for fleet win

Mazda bets on Skyactiv for fleet win

28/03/2012 in

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Mazda bets on Skyactiv for fleet win

Mazda is looking to boost its fleet business with its Skyactive technology which will be introduced on its new CX-5 will be priced from £21,395 when it goes on sale in spring.

The Skyactiv technology will bring Mazda up to speed with current engine technology offered across other volume manufacturers in the marketplace.

Mazda UK head of fleet Steve Tomlinson believes the CO2 output and low BIK tax ratings will help boost corporate interest in the brand.

Tomlinson: “Mazda started developing its Skyactiv suite of technology in 2006 using a ‘clean sheet’ approach where engineers were given the freedom to design the technology from the ground up.

“Remaining true to the internal combustion engine, Skyacativ technology gives a 30% improvement in fuel economy and a 25% in CO2.”

Mazda is predicting strong residual values for the CX-5. Tomlinson said: “Excellent residual values are being predicted for this model, part due to the focus on refinement of proven, existing technology.

“There is still some uncertainty over hybrids and electric vehicles and the business world likes to deal in certainties.”

The 2.2-litre Skyactiv-D diesel 2WD SE-L 148bhp is forecasted by EurotaxGlass’s to have a residual value of £10,666 (46%) at three years/60,000 miles.

He said: “Skyactiv will allow us to grow volume on the back of new product at the start of this decade, just as we did at the start of the last decade when Mazda6 spearheaded a product-led renaissance.”

The Mazda CX-5 goes on sale from the spring; four petrol models and six diesels will come with two-wheel drive, while all-wheel drive will be available for eight diesel models.

Prices for 2.0-litre petrol versions start from £21,395 for the CX-5 SE-L and rise to £23,995 for the CX-5 Sport Nav.

Diesel CX-5 prices for the 2.2-litre 150ps models begin at £22,995 for the SE-L and step up to £24,295 for the SE-L Auto, to £25,595 for the Sport Nav and £24,695 for the entry-level AWD model. Prices for 2.2-litre 175ps diesel models kick-off at £27,195 for the CX-5 AWD Sport.


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Mazda Motors UK

Fleet and business sales have been playing an important part in product development at Mazda, as it targets corporate customers for sales growth.

A resurgence in fleet sales on the back of low-CO2 and fuel-efficient Skyactiv models has helped Mazda begin recapturing market share it had been losing since 2009.

Many of the brand’s 130-plus dealers now have fleet specialist status, and understand the importance of the sector to Mazda’s future growth in the UK.

The success of the CX-5 crossover and Mazda6 in the past two years has been followed by the launch of a new Mazda3 in January and a Mazda2 due to arrive later this year. We also saw the new Skyactiv MX-5 ahead of the Paris Motor Show.

Whereas many new small cars have abandoned a diesel option, Mazda is developing a new 1.5-litre Skyactiv diesel to sit alongside the 2.2-litre. The engine is destined for both the new Mazda2 and Mazda3.

The MX-5 will be an important car for Mazda to get right, as it’s well known and well loved in markets across the world.

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