Hyundai partners with Cobra UK in sensor deal

Hyundai partners with Cobra UK in sensor deal

13/04/2012 in News, All News, Car Manufacturer News, Supplier News, Market Insight

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Hyundai UK has partnered with Cobra UK to supply a range of reversing sensors and cruise control accessories for its model range.

All new Hyundai models will feature Cobra’s flush mounted front and rear parking sensor systems as an accessory option.

The front systems feature speed related activation and deactivation, only activating from speeds of 5mph when speed is decreasing, and activating from ignition up to 10mph when driving off.

The new i40 and new generation i30 already feature the Cobra parking sensor systems fitted at the factory.

In line with Hyundai Motor’s decision globally to factory fit Cobra parking sensor systems, Hyundai is now also offering this equipment to its UK dealers and customers.

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Hyundai Motor UK

Hyundai Motor Company is now one of the top 50 global brands, according to Interbrand's 2013 Best 100 Global Brands, reaching number 43 this year.

The rise reflects its successful climb up the sales charts, with a market share that now puts some traditional volume brands to shame.

However, 2014 presents a key challenge as the brand tries to shed its value origins, starting with the new i10.

Executives admit dealers are nervous about the transition, but pricing has to reflect the model investments needed to compete with European brands, including a production shift that means 90% of i10s sold in Europe will be made in Europe.

Hyundai has also recognised the importance of business sales in its future growth. It has begun the roll-out of 27 fleet business centres at selected dealers across the brand’s UK network.

The centres offer a number of additional, bespoke services to business customers and aim to deliver competitive purchase deals and contract hire rates for SMEs with fleets of up to 10 vehicles, while head office will support the fleet market with a restructured fleet sales team.

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