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Mini launches Rolls-Royce inspired special edition

Mini is displaying its Mini Goodwood special edition model at Harrods.

The new model, priced from £41,005, takes inspiration from the design team at Rolls Royce Motor Cars and forms part of a specially created window display.

The dashboard, centre console, air vents, carpets, heated leather seats, roof lining, doors and interior cladding are all finished in Rolls-Royce colour Cornsilk. The dashboard and door handle surfaces are of Walnut Burr, a premium wood trim bespoke to Rolls-Royce.

The roof linings, sun visors and rear storage tray are all made of cashmere, with deep-pile lamb wool used to make the floor mats.

The exterior of the Mini Inspired by Goodwood is finished in the exclusive Rolls-Royce colour diamond black metallic, and the car rides on 17-inch light alloy multi-spoke wheels. It is only available in Mini hatch body style.

Standard equipment includes bi-xenon adaptive headlights, park distance control, automatic air conditioning, an onboard computer, Mini navigation and the Mini radio visual boost audio system, which includes a Harman Kardon hi-fi speaker system.

Inside Harrods, display screens provide information about the car, with a selection of swatches and samples of the interior trims used in the cabin.

A member of staff from Mini’s flagship Park Lane showroom will be on hand so customers can find out more or place an order.

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Mini UK

Mini recorded record sales in the UK in 2014 with orders totalling 53,661 units.

Growth was relatively sedate, at 3.3%, but still represents a new record and the market share of 2.17% is the highest for the brand anywhere in the world, despite recent decline as the market has become more fragmented.

The 3-door hatch is the brand's biggest seller, but the new new five-door has yet to have a full year in the market.

Mini is working hard to educate future buyers that Mini is more than a single model, with products in every major segment, including the all-important SUV offering.

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