Audatex to set new standards for Honda bodyshops

Audatex to set new standards for Honda bodyshops

27/04/2012 in News, All News

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Audatex to set new standards for Honda bodyshops

Software and services provider Audatex will deliver a bespoke programme to Honda’s 138 approved bodyshops nationwide, culminating in an Estimator of the Year award.

As part of its Honda Accident Repair Programme (HARP), the manufacturer has been working with Audatex to develop Vehicle Damage Assessor (VDA) benchmarking and training.

As well as testing delegates’ ability to apply the correct methodology, the courses will also equip VDAs with the skills to ‘fully utilise the Audatex system’.

John Powell, programme manager at Honda, commented: “We are pleased to announce that we have joined with Audatex to introduce this training.

“It will be particularly exciting as our Estimator of the Year will be announced at the inaugural ABP British Bodyshop Awards in June. We are anticipating an extremely positive response from our network.”

Paul Sykes, sales and operations director at Audatex UK, added: “This initiative is a clear demonstration of Honda’s commitment to its approved network of dealers and bodyshops.

“The programme is designed to create accurate, comprehensive and right first time assessments to enable faster approvals and completion of repairs.”
 


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Honda

Honda has had a difficult few years and sales stumbled in 2014 with a fall of nearly 4% in a market where many rivals were recording double-digit growth.

Leon Brannan, head of cars in the UK, has said that 2015 will be the first year that sees the impact of renewed R&D investment for Europe.

He has revealed that the goal is to restore the Honda franchise to its former strength – “to fall back in love with ourselves” – with six new models including the new HR-V, the Civic Type-R and the NSX supercar due in 2015.

There is also a determination to "catch up the rest of the market" by migrating the business towards a PCP culture and away from HP and cash purchases, while building demand for long-term service plans to maximise customer retention, part of a plan to become the number one brand in the UK for customer loyalty.

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