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Ford Retail targets van users with mobile service proposition

Ford Retail has introduced a mobile service providing aftersales servicing and repairs for Ford and other makes of light commercial vehicles (LCVs).

In addition, the service can undertake the majority of warranty repairs and recall fixes for Ford vehicles on customer premises or at other locations.

Called @first Fleet Support, the service covers the London M25 area from bases in Barking in East London and Hayes in West London and is primarily aimed at lease companies and fleet operators.

Shaun Allen, Ford Retail’s director of group CV operations, said: "Customers are already reaping the benefits of using the service with significantly reduced vehicle down time, shorter lead times for servicing and repairs, and overall greater flexibility in aftersales support including out-of-hours servicing."

UK fleet management company Arval worked with Ford Retail to help specify the service and is one of the first to take advantage of it.

Mercedes-Benz Retail Group already operates a mobile aftersales and support service for van users within the M25.

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