Mercedes-Benz broke new ground last year as it achieved 5% market share in the latest stage of its ambition to become the number one premium brand in the UK car market and eventually the world’s best-selling premium brand.
In percentage terms, its sales growth of nearly 15% beat its German rivals, but when it comes to units sold, Mercedes-Benz only managed to close the gap on BMW with nearly 15,000 additional sales beating 13,000 for BMW, but falling behind Audi's growth of nearly 17,000 units.
However, with greater availability of the A-Class, sales could rise further in 2015, while nearly every segment has a launch by the brand, including the S-Class cabriolet, GLC SUV, BMW X6 rival GLE, B-Class electric drive and V-Class.
Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.
AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).
Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.
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