Northside creates viral videos to boost social media presence

Northside creates viral videos to boost social media presence

03/04/2012 in News, All News, Dealer News

print twitter fb in
Was this article useful?

Click the thumbs up >

Northside creates viral videos to boost social media presence

Mercedes-Benz commercial vehicle specialist Northside Truck and Van has created viral comedy videos to help build its social media presence.

Tim Ward, Northside managing director, commissioned a group of young creative graduates to develop a series of videos that would boost awareness of the dealer group and the Mercedes-Benz Vito.

Ward said: “First they set a web site up called www.vitoperfectpartner.com which was built like a dating agency.

“They then sent out bars of chocolate to 200 customers who had a large presence on social media and for the finale they produced a number of entertaining videos which were posted on Youtube.

“For a set of young graduates I think they have done exceptionally well and it just shows what young talent is being wasted at present.”

The videos have had thousands of views between them so far:


AMi Header

Mercedes-Benz UK

Mercedes-Benz’s ambition is to become the number one premium brand in the UK car market (fleet and retail), on the way to becoming the world’s best-selling premium brand.

These are courageous aspirations given how long it has lagged behind its rivals BMW and Audi. The growth will be fuelled by new products, many of which are compact and affordable, giving drivers an opportunity to own or lease a new Mercedes-Benz they might not have had before, whether because the cars were out of their budget or lacked the appeal to attract younger customers.

Cars such as the latest A-Class, the CLA four-door coupé and GLA crossover are all helping boost growth and with almost 110,000 registrations in 2013, it is gaining on BMW and Audi.

The Smart range is being relaunched with a new Fortwo and Forfour this year, based on a shared platform with the new Renault Twingo. This should create renewed interest in Smart as well as attract customers who might have outgrown their Fortwo.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.


Read more

Subscribe To AMi

Market Share

market share

Total Sales

total sales guide

How do dealers rate the value of the franchise?

overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Sara Donald on 01733 366474 or email sara.donald@bauermedia.co.uk.

comment-top

Comment:

(no need to login)

Your name:

Your email:

(will not be shown)



Please enter the code above.



Notify me when people reply

Click here to login to leave a comment
comment-bottom

Comments (0)


poll header

Is the regulatory environment harming or helping your business? Please leave a comment.

Helping: 66.7 %

Harming: 33.3 %


Vote now
.
.