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Northside creates viral videos to boost social media presence

Mercedes-Benz commercial vehicle specialist Northside Truck and Van has created viral comedy videos to help build its social media presence.

Tim Ward, Northside managing director, commissioned a group of young creative graduates to develop a series of videos that would boost awareness of the dealer group and the Mercedes-Benz Vito.

Ward said: “First they set a web site up called www.vitoperfectpartner.com which was built like a dating agency.

“They then sent out bars of chocolate to 200 customers who had a large presence on social media and for the finale they produced a number of entertaining videos which were posted on Youtube.

“For a set of young graduates I think they have done exceptionally well and it just shows what young talent is being wasted at present.”

The videos have had thousands of views between them so far:



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Mercedes-Benz UK

Mercedes-Benz broke new ground last year as it achieved 5% market share in the latest stage of its ambition to become the number one premium brand in the UK car market and eventually the world’s best-selling premium brand.

In percentage terms, its sales growth of nearly 15% beat its German rivals, but when it comes to units sold, Mercedes-Benz only managed to close the gap on BMW with nearly 15,000 additional sales beating 13,000 for BMW, but falling behind Audi's growth of nearly 17,000 units.

However, with greater availability of the A-Class, sales could rise further in 2015, while nearly every segment has a launch by the brand, including the S-Class cabriolet, GLC SUV, BMW X6 rival GLE, B-Class electric drive and V-Class.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Mercedes-Benz treats car and LCV sales as coming under separate contracts –AMi counts each individually.


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