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AM Online

Northside creates viral videos to boost social media presence


Mercedes-Benz commercial vehicle specialist Northside Truck and Van has created viral comedy videos to help build its social media presence.

Tim Ward, Northside managing director, commissioned a group of young creative graduates to develop a series of videos that would boost awareness of the dealer group and the Mercedes-Benz Vito.

Ward said: “First they set a web site up called www.vitoperfectpartner.com which was built like a dating agency.

“They then sent out bars of chocolate to 200 customers who had a large presence on social media and for the finale they produced a number of entertaining videos which were posted on Youtube.

“For a set of young graduates I think they have done exceptionally well and it just shows what young talent is being wasted at present.”

The videos have had thousands of views between them so far:

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